{"id":87970,"date":"2026-04-30T16:33:09","date_gmt":"2026-04-30T14:33:09","guid":{"rendered":"https:\/\/wns.uwr.edu.pl\/?p=87970"},"modified":"2026-04-30T16:33:12","modified_gmt":"2026-04-30T14:33:12","slug":"branding-and-political-leadership","status":"publish","type":"post","link":"https:\/\/wns.uwr.edu.pl\/en\/2026\/04\/30\/branding-and-political-leadership\/","title":{"rendered":"Branding and Political Leadership"},"content":{"rendered":"\n<div class=\"wp-block-ugb-container ugb-container blok_nowa_podstrona ugb-8dda971 ugb-container--v2 ugb-container--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-8dda971-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-8dda971-content-wrapper\">\n<div class=\"wp-block-columns bs-news-page is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bs-contact-right-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-bonasoft-modular-breadcrumbs-block\"><div class=\"bs_add_breadcrumb_trail\"><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-css-opacity has-black-background-color has-background is-style-wide bs-border-kontakt\"\/>\n\n\n\n<h1 class=\"wp-block-heading bs-naglowek-podstrony\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Branding and Political Leadership<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n\n<p>What does it take to build trust, communicate effectively, and lead in today\u2019s complex political landscape? In this video, the coordinator of the Branding and Political Leadership programme shares the ideas behind a degree that combines political science with communication and media studies. You\u2019ll learn why modern leaders need not only expertise, but also credibility, strong narratives, and the ability to connect with diverse audiences. From the role of personal branding and storytelling, to the challenges of misinformation, polarisation, and changing public debate &#8211; this programme responds directly to the realities shaping contemporary politics. If you\u2019re interested in leadership, politics, and communication in a rapidly changing world &#8211; this might be your next step. \ud83d\udc49 Watch the interview and find out if Branding and Political Leadership is right for you.<\/p>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"bs__links\">\r\n    <div class=\"bs__links__section\">\r\n        <ul class=\"bs__links__list\">\r\n                            <li class=\"bs__links__list__item\">\r\n                    <a href=\"https:\/\/www.youtube.com\/watch?si=OlPC4UOQUXuvXs7i&#038;v=kSjfTGjQZVs&#038;feature=youtu.be\" class=\"bs__links__list__item__link\">\r\n                        Video: \r\n                        <div class=\"bs__links__list__item__link__before__icon\">\r\n                            <div class=\"bs__links__list__item__link__icon\">\r\n                                <svg width=\"40px\" height=\"40px\" viewBox=\"0 0 22 16\" version=\"1.1\">\r\n                                <g stroke=\"none\" strokeWidth=\"1\" fill=\"black\" fillRule=\"evenodd\">\r\n                                    <g>\r\n                                    <polygon points=\"13.4875 0 12 1.6215 18.7875 8 12 14.3795 13.4875 16 21.9995 8\" \/>\r\n                                    <\/g>\r\n                                <\/g>\r\n                                <\/svg>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/a>\r\n                <li>\r\n                    <\/ul>\r\n    <\/div>\r\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column bs-kontakt-photo is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-bonasoft-modular-breadcrumbs-block\"><div class=\"bs_add_breadcrumb_trail\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"261\" src=\"https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek.jpg\" alt=\"Maciej Skrzypek\" class=\"wp-image-87964\" srcset=\"https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek.jpg 500w, https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-300x157.jpg 300w, https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-24x13.jpg 24w, https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-36x19.jpg 36w, https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-48x25.jpg 48w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding and Political Leadership What does it take to build trust, communicate effectively, and lead in today\u2019s complex political landscape? In this video, the coordinator of the Branding and Political Leadership programme shares the ideas behind a degree that combines political science with communication and media studies. You\u2019ll learn why modern leaders need not only [&hellip;]<\/p>\n","protected":false},"author":2235,"featured_media":87964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[231],"tags":[],"class_list":["post-87970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"featured_image_urls_v2":{"full":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek.jpg",500,261,false],"thumbnail":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-150x150.jpg",150,150,true],"medium":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-300x157.jpg",300,157,true],"medium_large":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek.jpg",500,261,false],"large":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek.jpg",500,261,false],"1536x1536":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek.jpg",500,261,false],"2048x2048":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek.jpg",500,261,false],"menu-24x24":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-24x13.jpg",24,13,true],"menu-36x36":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-36x19.jpg",36,19,true],"menu-48x48":["https:\/\/wns.uwr.edu.pl\/wp-content\/uploads\/sites\/279\/2026\/04\/Maciej-Skrzypek-48x25.jpg",48,25,true]},"post_excerpt_stackable_v2":"<p>Branding and Political Leadership What does it take to build trust, communicate effectively, and lead in today\u2019s complex political landscape? In this video, the coordinator of the Branding and Political Leadership programme shares the ideas behind a degree that combines political science with communication and media studies. You\u2019ll learn why modern leaders need not only expertise, but also credibility, strong narratives, and the ability to connect with diverse audiences. From the role of personal branding and storytelling, to the challenges of misinformation, polarisation, and changing public debate &#8211; this programme responds directly to the realities shaping contemporary politics. If you\u2019re&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/wns.uwr.edu.pl\/en\/category\/news\/\" rel=\"category tag\">News<\/a>","author_info_v2":{"name":"kzalaskaminska","url":"https:\/\/wns.uwr.edu.pl\/en\/author\/kzalaskaminska\/"},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding and Political Leadership - Faculty of Social Sciences<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wns.uwr.edu.pl\/en\/2026\/04\/30\/branding-and-political-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding and Political Leadership - Faculty of Social Sciences\" \/>\n<meta property=\"og:description\" content=\"Branding and Political Leadership What does it take to build trust, communicate effectively, and lead in today\u2019s complex political landscape? 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